My customer is about 22 years old, a typical college senior. He is an average guy with concerns for his future. My customer studies often, loves his family and friends, enjoys letting loose and relaxing on occasion, and is a bit shy. He is not extremely confident, but tries to put himself out there. Sometimes he steps on his own feet and makes a mess of the situation that he is in, whether that be forgetting to study for an exam, or simply jumbling a story he is telling to friends. He is a pretty average guy, but is determined and hard-working. He is trying to better himself and the people around him as much as he can, but he needs to step up to the plate and capitalize on an opportunity for himself. My customer does not have children, however, he is in a serious relationship. He wants to be able to find a good job to support himself, and, the family he plans on having in the future. He loves reading about cars. His dream is to one day retire and work on cars as a hobby. His favorite athlete is Kobe Bryant because Bryant worked hard to become the legendary basketball player he is, and my customer wants to work hard to excel in the business field. He is genuine and smart. He is the one most of his friend rely on when they need help, and can quickly think his way out of most situations. He is a little confused on what to do with his future. He is graduating with a business degree and knows he has lots of potential jobs he can be doing, but is not completely sure what he wants to do with the degree.
I do have a few things in common with my avatar. I am hard-working, love cars, and sometimes jumble situations. I do not think it is a coincidence. I am currently a sophomore in college and just thinking about what I am going to do with my life after college is a bit scary. I know the field I want to work in and I know that I want to own my own Architecture firm, but the process of getting to where I am financially stable to open my own firm and all of the steps that go with it is overwhelming right now. I feel the service of advising graduating seniors would be helpful to me, because I will soon be in that same situation.
Patrick, I loved the amount of detail in the customer profile that you made. I found it very interesting that most of our stereotypical customers are very similar to ourselves. It seems to support the idea that the unmet needs that we have seen in our own lives take the forefront of our imagination when we think about opportunities.
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