Figuring Out Buyer Behavior No. 1

Segment: 
The segment I will be focusing on is college students who are graduating college and how they are planning to enter the world with their degree.

Interviews:
I interviewed two students who are graduating this spring semester and one who graduated in fall.

1. The first person I interviewed was named Trevor. Trevor is graduating at the end of the semester and has been at UF for four years. He is also heavily involved in campus. He is a member of the impact party and a brother of Delta Tau Delta. I began by asking him what his plans were once he graduated. He said he was unsure, but had a few internships at different accounting firms over the past few years and was going to apply to those places. As I was talking to him about his future plans, he was growing more and more anxious. He clearly did not have any set plans and was unsure of what would happen after college. I talked to Trevor about if their were people dedicated to advising him with the transition if that would help him, and he said that it would be very helpful. He is currently trying to make connections in his field, but is struggling and said that someone that would advise him would help a lot. I learned that some students do not really know what they are going to do with their major and need guidance. 

2. The second person I interviewed was Hunter. Hunter is also graduating this fall semester and is involved. He is president of his fraternity and has also had a few internships. He is an accounting major. I asked him about his future plans and he seemed a little more confident in what he would do in the future. He said one of the companies he has worked for before is hiring and he has been in contact with a recruiter there. He said that the job is all set up and has already applied and has been called back. He will be working in Sacramento, California. I asked Hunter if an advisor would help him in finding his career path. He said it would be helpful, but he would not necessarily need it. Because he made good connections during college, he was able to secure a job in his field. He did say that if it was offered he more than likely would have used him or her, because any advisement helps. I learned from this interview that some students are more motivated than others and have a drive to make sure his life is planned out well and is in his own hands.
  
3. The third person I talked to was named Brad. He graduated this past fall semester. Brad was involved in college, although not as heavily as Trevor or Hunter. I asked him about how his transition for college to his career has been and he said it was not very easy. When he graduated he did not have many plans, but was able to get a job through one of his father's friends. He said it has been tough because he is not in the field he wants to be in, but he is working to pay the bills. He said he is applying at other places, but has not heard any word back yet. I asked Brad if an advisor would have helped him find a job and he said yes it would. He has some connections in his field, but needs help utilizing the connections. He said even something as simple as resume help would help him a lot. I learned that the transition from college to your field can be very difficult and that oftentimes you have to work outside of your field at first to then make money and apply for jobs in your field.

Conclusion:     
This segment of people are in a transition period that they are unsure of what life holds for them. Any sort of guidance can help them out so they can have their life more under control and know what they are going to do in the future. College is just a stepping stone on a career path and figuring out how to start a career is extremely difficult.